Cable customers often have to purchase ESPN, regardless of whether they are sports fans. This is BEST described as an example of
A) bundling.
B) intertemporal pricing.
C) peak-load pricing.
D) versioning.

Question

Quizplus · Accepted Answer

Bundling is when multiple products or services are sold together as a package, often for a single price. In this case, ESPN is included in a cable package, forcing customers to buy it even if they are not interested in sports.

Cable Customers Often Have to Purchase ESPN, Regardless of Whether