Telecommunications customers are often given discounts for purchasing home telephone service, Internet connectivity, and cell-phone service simultaneously. This is BEST described as an example of
A) bundling.
B) intertemporal pricing.
C) peak-load pricing.
D) versioning.

Question

Quizplus · Accepted Answer

Bundling is a marketing strategy that involves offering several products or services for sale as one combined product or service package. It's commonly used in telecommunications to encourage customers to purchase multiple services together, often at a discount.

Telecommunications Customers Are Often Given Discounts for Purchasing Home Telephone