Which statement describes a basic difference between a teaser strategy and a lock-in strategy?
A) Lock-in strategies strive to lower prices, while teaser strategies threaten to raise prices.
B) Teaser strategies offer different models of the product, while lock-in strategies keep customers in the store until a contract has been signed.
C) Lock-in strategies try to keep current customers, while teaser strategies aim to gain new customers.
D) Teaser strategies are associated with the timing of a purchase, while lock-in strategies are associated with bundling of related products.

Question

Quizplus · Accepted Answer

Lock-in strategies are designed to retain existing customers by creating barriers to switching to a competitor, often through long-term contracts or proprietary technology. Teaser strategies, on the other hand, are aimed at attracting new customers, typically by offering introductory deals or promotions.

Which Statement Describes a Basic Difference Between a Teaser Strategy