Which of these is an example of a lock-in strategy?
A) a bank giving free flashlights to new customers
B) several products produced by the same company being bundled together and sold at a discounted price
C) an extermination company giving customers a 10% discount if they pay for one year's worth of service in advance rather than paying after each quarterly extermination service
D) a movie theatre discounting ticket prices for children and senior citizens

Question

Quizplus · Accepted Answer

A lock-in strategy involves creating a situation where customers are incentivized or required to continue using a service or product, such as offering a discount for committing to a long-term service contract.

Which of These Is an Example of a Lock-In Strategy