The Apple Watch was released in the market in 2015 as an edition model. This is an example of a
A) lock-in strategy to retain existing customers.
B) teaser strategy to gain new customers.
C) market segmentation strategy to target different groups of customers.
D) bundling strategy in which there are a group of variations of the product.

Question

Quizplus · Accepted Answer

The Apple Watch, especially as an edition model, exemplifies a market segmentation strategy by targeting different groups of customers with specific versions tailored to their preferences or status, thereby expanding its market reach.

The Apple Watch Was Released in the Market in 2015