According to conversion theory, when people hear a persuasive argument from a majority source, they are more likely to ______.

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Conversion theory suggests that when individuals are exposed to persuasive messages from a majority source, they are more likely to employ heuristic processing. This is because the source's majority status serves as a heuristic or shortcut, leading individuals to accept the message without engaging in deep, systematic analysis.

According to Conversion Theory, When People Hear a Persuasive Argument