Within the dual process models of persuasion, when the central route is taken, the key determinant of persuasion is ______.

Question

Quizplus · Accepted Answer

The central route to persuasion, as described in the dual process models (e.g., the Elaboration Likelihood Model), emphasizes the importance of the argument's quality. When individuals are motivated and able to process information, they are more likely to be persuaded by the strength and quality of the arguments presented rather than peripheral cues such as the attractiveness or credibility of the source, or the sheer number of arguments.

Within the Dual Process Models of Persuasion, When the Central