What strategy did Yale professors Sherif and Hovland (1961) develop that maintains that individuals can be persuaded on a topic by being convinced to accept changes that are close to their already held beliefs?
A) human judgment theory
B) human change theory
C) social change theory
D) social judgment theory

Question

Quizplus · Accepted Answer

Sherif and Hovland developed the social judgment theory, which posits that persuasion is more likely when the proposed changes are close to the individual's existing beliefs.

What Strategy Did Yale Professors Sherif and Hovland (1961) Develop