The social judgment theory argues that if you want to persuade someone, your argument must be in her or his latitude of ______.
A) understanding
B) rejection
C) acceptance
D) noncommitment

Question

Quizplus · Accepted Answer

The social judgment theory posits that for persuasion to be effective, the message must fall within the audience's latitude of acceptance, meaning it is within the range of ideas that the person finds acceptable or reasonable.

The Social Judgment Theory Argues That If You Want to Persuade