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What Kind of Buying Situation Is It When a Consumer

Question 3

Multiple Choice

What kind of buying situation is it when a consumer buys a product regularly and there is very little financial (or any other) risk associated with its purchase? Examples might be: their favourite drink, a bar of chocolate, their daily newspaper.


A) Extended problem solving
B) Complex problem solving
C) Impulse problem solving
D) Limited problem solving
E) Routine problem solving

Correct Answer:

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