Ben's research project involved assessing key retail trends. He decided that the best thing would be to interview directors from the country's top retailers and ignore the small independent stores who would have less knowledge. What kind of sample is this?

Question

Quizplus · Accepted Answer

Ben's approach is a purposive sample because he specifically chose directors from the country's top retailers based on their relevance to his research objective, intentionally excluding small independent stores.

Ben's Research Project Involved Assessing Key Retail Trends