Which of the following is most likely to be an example of secondary data?
A) Completed questionnaires
B) Customer conversations on a website
C) Interview tapes
D) a Bought in market research report (e.g. Mintel)
E) SPSS output
Correct Answer:
Verified
Q1: Jamie spent the summer at music festivals
Q2: As part of a university project, Kamil
Q3: What is a 'test market'?
A) A smaller
Q4: Sue wanted to research parental attitudes to
Q5: What is it called when research agencies
Q6: What is the list or database that
Q7: It is difficult and expensive to use
Q8: Ben's research project involved assessing key retail
Q10: Sound marketing decisions can only be made
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