One of the problems that comes from the intangibility of services is that they are perceived as higher risk purchases than goods are. Which of the following is most likely to reassure a customer who has paid in advance for a Centre Court seat at Wimbledon that they will in fact get to see the tennis?

Question

Quizplus · Accepted Answer

An expensive and official looking ticket serves as a tangible proof of purchase and reservation, providing reassurance to the customer that they have a legitimate claim to the seat.

One of the Problems That Comes from the Intangibility of Services