The Quick Heat Company sells all sorts of standalone fires (e.g. paraffin heaters and electric fan heaters). Most of their customers are businesses who have a short term problem such as a heating breakdown. In order to increase sales, they have decided to try and persuade people who live in rented accommodation, and who may want to increase the warmth of their homes without investing in the property, to buy these fires. Who is the primary target market for this campaign?

Question

Quizplus · Accepted Answer

The primary target market for this campaign is people who live in rented accommodation, as the company aims to persuade them to buy standalone fires to increase warmth without investing in the property.

The Quick Heat Company Sells All Sorts of Standalone Fires