ABC company have forecast approximately £10 million sales for the coming year. They have decided to allocate £200,000 (2% of turnover) to marketing. Which budget setting method are they using?
A) Arbitrary method
B) Affordable method
C) Competitive parity method
D) Competitive percentage method
E) Percentage of sales method
Correct Answer:
Verified
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A) In store display
B)
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