The Oxo family starred in one of the most famous, and long running, ad campaigns in the UK. It showed the family in typical situations, usually culminating in them sitting down to eat an Oxo inspired meal. What kind of creative execution is this?

Question

Quizplus · Accepted Answer

The Oxo family ad campaign is an example of "Slice of life" creative execution, which showcases everyday life scenarios, often culminating in the use of the product being advertised.

The Oxo Family Starred in One of the Most Famous