This is a communication tool that adds value to a product or service with the intention of encouraging people to buy now rather than at some point in the future.
A) Advertising.
B) Sales promotions
C) Public relations
D) Personal selling
Correct Answer:
Verified
Q18: Different types of public relations can be
Q19: Digital technology has given rise to a
Q20: Field marketing is about providing support for
Q21: _ refers to ads that follow the
Q22: IMC has emerged for many reasons, but
Q24: Using a set of criteria can help
Q25: This media enables two-way interactive communication, with
Q26: _ refers to comments and conversations, both
Q27: There are two main forms of in-store
Q28: _ refers to partially or entirely advertising
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