Using a set of criteria can help simplify the complex and difficult process of selecting the right marketing communications mix. Which of the following is NOT one of the key criteria in selecting the right marketing communications mix?
A) The credibility of the message conveyed.
B) The management of on-line media.
C) The degree to which a target audience is dispersed.
D) The costs of using a tool.
Correct Answer:
Verified
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Q23: This is a communication tool that adds
Q25: This media enables two-way interactive communication, with
Q26: _ refers to comments and conversations, both
Q27: There are two main forms of in-store
Q28: _ refers to partially or entirely advertising
Q29: _ is a general construct that has
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