Which of the following is the communication model that depicts information flowing via various media channels, to particular types of people to whom other members of the audience refer for information and guidance?
A) One-step.
B) Multi-step.
C) Three-step.
D) Two-step.

Question

Quizplus · Accepted Answer

The two-step flow model of communication suggests that information from the media moves in two distinct stages. First, it is transferred from the media to "opinion leaders" and then from these leaders to other individuals in the society. This model emphasizes the role of influential individuals or opinion leaders who process and interpret information for their less informed peers, thereby acting as intermediaries between the media and the public's understanding.

Which of the Following Is the Communication Model That Depicts