The weak theory proposes that advertising is capable of increasing sales for a brand and for the product category.

Name: The weak theory proposes that advertising is capable of increasing sales for a brand and for the product category.
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Quizplus · Accepted Answer

The weak theory, also known as the "weak effects theory," suggests that advertising has limited influence on consumers, primarily reinforcing existing attitudes rather than changing attitudes or significantly increasing sales.

The Weak Theory Proposes That Advertising Is Capable of Increasing