This is a form of interpersonal communication about products or services where a receiver regards the communicator as somebody who is impartial and who is not attempting to sell products or services.
A) Personal selling.
B) Word-of-mouth.
C) Customer service.
D) Direct marketing.

Question

Quizplus · Accepted Answer

Word-of-mouth communication is when information about products or services is passed from one person to another through verbal or written recommendations, without the intent of making a sale. The communicator is typically seen as impartial and trustworthy, making this form of communication highly effective.

This Is a Form of Interpersonal Communication About Products or Services