Word of mouth is a form of interpersonal communication about products or services where a receiver regards the communicator as somebody who is impartial and who is not attempting to sell products or services.

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Word of mouth is considered a form of interpersonal communication where the information about products or services is shared between individuals, often perceived as impartial, rather than coming from someone directly trying to sell something. This perception of impartiality is what distinguishes word of mouth from other forms of marketing communications.

Word of Mouth Is a Form of Interpersonal Communication About