Marketing communications are used to achieve one of two principal goals. The first is to _____________ and the second is to make consumers behave in particular ways.
A) influence their opinions
B) develop brand values
C) get the message to target audiences
D) persuade them to buy more
Correct Answer:
Verified
Q18: Interrelated is one of the cultural characteristics
Q19: Opinion leaders are people who are more
Q20: Word of mouth is a form of
Q21: Drug manufacturers such as GlaxoSmithKline and Pfizer
Q22: This behavioural change may be about getting
Q23: Communications can be used to differentiate brands
Q24: Marketing communications was originally called _, one
Q26: Which of the following is Not one
Q27: Marketing communications is a more contemporary term
Q28: Which one of the followings is Not
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents