Communications can be used to differentiate brands and organizations, to reinforce brand memories and expectations, to inform, that is make aware and educate audiences, and finally to persuade them to do things or to behave in particular ways. This is referred to as:
A) AIDA.
B) DRIP.
C) SWOT.
D) PESTLE.

Question

Quizplus · Accepted Answer

DRIP stands for Differentiate, Reinforce, Inform, and Persuade, which directly corresponds to the functions of communication described in the question.

Communications Can Be Used to Differentiate Brands and Organizations, to Reinforce