Disintermediation concerns a reduction in the number or strength of intermediaries required in a marketing channel.

Name: Disintermediation concerns a reduction in the number or strength of intermediaries required in a marketing channel.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Disintermediation refers to the process of removing intermediaries from a supply chain or cutting out the middlemen in transactions, thereby reducing the number of entities through which a product or service must pass before reaching the end consumer.

Disintermediation Concerns a Reduction in the Number or Strength of Intermediaries