__________ requires that organizations see the world as one large (global) market and that they sell the same propositions in the same way throughout the world, ignoring local, regional, and national differences.

Question

Quizplus · Accepted Answer

The standardized approach to marketing suggests that an organization views the world as a single market and promotes its products or services in the same way everywhere, without adapting to local, regional, or national differences. This approach contrasts with strategies that tailor offerings to fit the preferences and requirements of specific markets.

__________ Requires That Organizations See the World as One Large