One way of evaluating the extent of psychic distance between home and target markets is to formally analyze them using the CAGE acronym (Ghemawat, 2001) . What CAGE acronym stands for?
A) Culture, Administration, Global capacity, and Economy
B) Culture, Accessibility, Geography, and Economy
C) Culture, Administration, Geography, and Economy.
D) Culture, Administration, Geography, and Environment
Correct Answer:
Verified
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