The ________ is customer-oriented, seeking to determine common customer needs and to identify market segments between which identifiable differences exist-segment heterogeneity-but within which similarities exist between members-member homogeneity.
A) market segmentation
B) breakdown method.
C) build-up method.
D) business markets.

Question

Quizplus · Accepted Answer

The build-up method is customer-oriented, focusing on identifying market segments with internal similarities and external differences.

The ________ Is Customer-Oriented, Seeking to Determine Common Customer Needs