In business to business markets, businesses may fail to overcome barriers encountered when implementing their segmentation plans. What are the identified barriers?
A) Process issues, lack of sales force, and lack of evaluation mechanism.
B) Infrastructure barriers, lack of market research, and lack of evaluation mechanism.
C) Infrastructure barriers, process issues, and implementation barriers.
D) Implementation barrier, lack of commitment from managers, and lack of positioning approach.

Question

Quizplus · Accepted Answer

C) Infrastructure barriers, process issues, and implementation barriers are common barriers encountered when businesses try to implement their segmentation plans in B2B markets. These barriers can hinder the effective division of a market into distinct groups and the tailoring of marketing strategies to those groups. Infrastructure barriers might include technological or logistical limitations, process issues could involve problems with the methods or procedures used for segmentation, and implementation barriers might relate to challenges in applying the segmentation strategy effectively within the organization or market.

In Business to Business Markets, Businesses May Fail to Overcome