Understanding the complexity associated with the different attributes and brands can be made easier by developing a visual representation of each market known as:
A) Mind mapping
B) Marketing mapping
C) Perceptual mapping
D) Geographic mapping

Question

Quizplus · Accepted Answer

Perceptual mapping is a technique used to visualize the positioning of different products, brands, or companies relative to each other in the marketplace, based on certain attributes that are relevant to the consumer. This helps in understanding the complex relationships and perceptions in the market.

Understanding the Complexity Associated with the Different Attributes and Brands