Customer insight is typically derived by fusing knowledge generated from a range of sources, including industry reports, sales force data, competitive intelligence, customer relationship management (CRM) systems data, empyee feedback, social media analysis data, and managerial intuition.
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Q7: Where criteria such as gender, ethnicity, or
Q8: Continuous industry trend information obtained from industry
Q9: This is knowledge about customers gained by
Q10: Types of non-random samples include:
A) convenience and
Q11: Contemporary marketing research is very much affected
Q13: Descriptive research is a research technique used
Q14: Quantitative research is a type of expratory
Q15: Chief executive officers and CMOs should view
Q16: Customer insightis the organized, professional, systematic collection
Q17: Complexity in the international business environment makes
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