Where criteria such as gender, ethnicity, or some other customer characteristics are used to restrict the sample, but the selection of the sample unit is left to the judgement of the researcher. This is an example of which non-probability sampling technique?
A) Simple random sampling.
B) Quota sampling.
C) Convenience sampling.
D) Snowball sampling.
Correct Answer:
Verified
Q2: The first, and probably the most crucial,
Q3: _ exists when interpretation of behaviour, or
Q4: The information obtained through marketing research, competitive
Q5: In _, concepts of validity and reliability
Q6: This is a type of quantitative research
Q8: Continuous industry trend information obtained from industry
Q9: This is knowledge about customers gained by
Q10: Types of non-random samples include:
A) convenience and
Q11: Contemporary marketing research is very much affected
Q12: Customer insight is typically derived by fusing
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