In ___________, concepts of validity and reliability are generally less important, because the data are not used to imply representativeness; rather, qualitative data are more about the generation of ideas and the formulation of hypotheses.
A) Quantitative research.
B) Qualitative research.
C) Mystery shopping.
D) Survey.
Correct Answer:
Verified
Q1: A formal document prepared by an agency,
Q2: The first, and probably the most crucial,
Q3: _ exists when interpretation of behaviour, or
Q4: The information obtained through marketing research, competitive
Q6: This is a type of quantitative research
Q7: Where criteria such as gender, ethnicity, or
Q8: Continuous industry trend information obtained from industry
Q9: This is knowledge about customers gained by
Q10: Types of non-random samples include:
A) convenience and
Q11: Contemporary marketing research is very much affected
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