Continuous industry trend information obtained from industry reports and secondary data sources, including other information obtained by commissioning specialist market research projects, need to be fed into the ____________to provide the company with an up-to-date picture.
A) competitive intelligence
B) marketing intelligence
C) market information system (MIS)
D) company insights system
Correct Answer:
Verified
Q3: _ exists when interpretation of behaviour, or
Q4: The information obtained through marketing research, competitive
Q5: In _, concepts of validity and reliability
Q6: This is a type of quantitative research
Q7: Where criteria such as gender, ethnicity, or
Q9: This is knowledge about customers gained by
Q10: Types of non-random samples include:
A) convenience and
Q11: Contemporary marketing research is very much affected
Q12: Customer insight is typically derived by fusing
Q13: Descriptive research is a research technique used
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