Intensive growth refers to developments outside the current chain of value-adding activities. This brings new value chain activities because the firm is operating with new products and in new markets.

Question

Quizplus · Accepted Answer

Intensive growth refers to strategies aimed at increasing sales and profits within the company's existing products and markets, focusing on improving market penetration, market development, and product development without necessarily moving into new value chains.

Intensive Growth Refers to Developments Outside the Current Chain of Value-Adding