Any material too bulky to be included in the plan itself, but necessary for reference and detail, e.g. the full PESTLE and SWOT analyses, marketing research data, and other market reports and information refers to as Marketing programmes.

Question

Quizplus · Accepted Answer

Such materials are typically referred to as appendices or supporting documents, not marketing programmes. Marketing programmes refer to the specific actions or strategies planned to achieve marketing objectives.

Any Material Too Bulky to Be Included in the Plan