Ideas about conventional strategy are based on a linear value chain approach, considering successive supplier/distributor participants to add value as a product moves along a chain to be consumed by end users. Van Alstyne, Parker, and Choudary (2016) refer to this as a platform strategy.

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Van Alstyne, Parker, and Choudary (2016) refer to the linear value chain approach as the traditional or pipeline business model, not a platform strategy. They contrast this with platform strategies, which focus on creating value by facilitating interactions between external producers and consumers on a digital or physical platform.

Ideas About Conventional Strategy Are Based on a Linear Value