In _____________, customers visit the service facility, so that they are personally involved throughout the service delivery process, for example in retail branch banking and higher education._______________.

Question

Quizplus · Accepted Answer

In high-contact services, customers are physically present and actively involved in the service delivery process, as seen in examples like retail branch banking and higher education. This direct interaction is a defining characteristic of high-contact services.

In _____________, Customers Visit the Service Facility, So That They