The study of the effect that marketing processes, activities, and institutions have on the economy and society of a nation is known as …….
A) micromarketing .
B) experience marketing .
C) aggregated marketing system .
D) macromarketing .

Question

Quizplus · Accepted Answer

Macromarketing focuses on how marketing strategies and their implementation affect the economy and society as a whole, rather than on individual transactions or companies.

The Study of the Effect That Marketing Processes, Activities, and Institutions