Spotify's "Wrapped" Is One Example of a Brand Using Consumer

Spotify's "Wrapped" is one example of a brand using consumer data to ___________. In fact, each December, Spotify listeners can look back at their year on the music-streaming platform, find their top songs, and explore new music recommendations tailored to their history.

A) Provide a personalized experience
B) Find new customers
C) Increase the use of mobile technology
D) Sell to other brands to make a profit