Social ___________ goes further than monitoring because it requires PR practitioners to act on their findings and use them to inform their social media or public relations strategy. It combines research, implementation, and evaluation.

Question

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Social listening involves not only monitoring social media channels for mentions of a brand, competitors, product, and more, but also analyzing the information and acting upon it to improve public relations and social media strategies. It's a comprehensive approach that includes research, implementation, and evaluation.

Social ___________ Goes Further Than Monitoring Because It Requires PR