Public relations researcher Ruth and her colleagues explored how and why 21- to 31-year-old Americans were using smartphones. They wanted to understand what people do with media, as opposed to what media do to people. This theoretical approach to media research is called __________.

Question

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The "uses and gratifications" approach focuses on why and how people actively seek out specific media to satisfy specific needs, aligning with the description of Ruth and her colleagues' research into the use of smartphones by 21- to 31-year-old Americans.

Public Relations Researcher Ruth and Her Colleagues Explored How and Why