An organization's biggest fans and biggest haters can be the loudest on social media, yet, they likely only make up about 1 percent of the total customer base. Still, this group can heavily influence __________ on social media.

Question

Quizplus · Accepted Answer

The biggest fans and haters of an organization are often the most vocal on social media, and their extreme opinions can significantly influence the overall sentiment about the organization on these platforms. Sentiment refers to the general attitude or emotion that is being expressed towards a subject, in this case, the organization, and is heavily impacted by vocal minorities.

An Organization's Biggest Fans and Biggest Haters Can Be the Loudest