Frito-Lay's #DoUsAFlavor campaign is a great example of why social media teams should be ready to respond and take note. How has this campaign helped Frito-Lay?

Question

Quizplus · Accepted Answer

The #DoUsAFlavor campaign by Frito-Lay crowdsources new Lay's chip flavors by encouraging consumers to submit their own flavor ideas, which helps in engaging the audience and generating innovative product ideas.

Frito-Lay's #DoUsAFlavor Campaign Is a Great Example of Why Social