Atticus monitors trending topics, and then he decides if it makes sense for his company to jump into the conversation. When ___________, Atticus is careful to avoid capitalizing on natural disasters, tragedies or days of remembrance, though, to avoid being insensitive.

Question

Quizplus · Accepted Answer

Newsjacking is the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. Atticus's approach of deciding when it's appropriate for his company to engage in conversations around trending topics, while being mindful of the context to avoid insensitivity, aligns with the principles of newsjacking.

Atticus Monitors Trending Topics, and Then He Decides If It