Tatum has made a list of her organization's social media handles, branded hashtags, products and services, slogans, key people in the organizations, and industry buzzwords to help her set up Brandwatch. Tatum is most likely _______________.

Question

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Tatum is setting up a social listening search. The items she has listed (social media handles, branded hashtags, products and services, slogans, key people, and industry buzzwords) are all elements that would be used to monitor conversations and mentions related to her organization on social media and the web, which is the essence of social listening.

Tatum Has Made a List of Her Organization's Social Media