Jeff believes that for each copy of a magazine that goes into circulation, four people will have the opportunity to read it. He also thinks that editorial coverage in the magazine is worth twice as much as advertising. With these _______, Jeff is able to inflate his potential reach numbers, making them look far more impressive.
A) Multipliers
B) Impressions
C) Inflations
D) Concessions

Question

Quizplus · Accepted Answer

Jeff uses "Multipliers" as a method to increase his potential reach numbers by assuming that each magazine copy will be read by multiple people and that editorial coverage has double the value of advertising.

Jeff Believes That for Each Copy of a Magazine That