Karl hopes to see if viewers of his video ad sparks interest in his product. He conducts an experiment where one group sees Karl's ad, and another group sees an unrelated video. He will then use Google to track search habits of those in both groups. If Karl sees more searches for his product among those exposed to the ad, then he knows he can attribute it to the campaign video. What program is Karl likely using to conduct this video ad test?
A) Google Brand Lift
B) Medium
C) YouTube Ads
D) Google Marketer

Question

Quizplus · Accepted Answer

Karl is likely using Google Brand Lift, which is designed to measure the direct impact of video ads on viewer perception and behavior, including interest in a product as indicated by increased search activity.

Karl Hopes to See If Viewers of His Video Ad