When goals are marketing-based, the measurement metrics should include the steps involved in the __________, such as searching for key terms, clicking on links, browsing product offerings and making purchases.
A) Four P's
B) Return on investment
C) Search engine optimization
D) Conversion funnel

Question

Quizplus · Accepted Answer

The conversion funnel represents the stages a consumer goes through, from becoming aware of a product to making a purchase decision. Metrics related to searching for key terms, clicking on links, browsing products, and making purchases directly align with analyzing the effectiveness of the conversion funnel in guiding potential customers through these stages.

When Goals Are Marketing-Based, the Measurement Metrics Should Include the Steps