Jesse hopes to drive more behavioral outcomes as a result of his public relations campaign in support of a candidate for city council. What would be a realistic behavioral outcome for Jesse to track?
A) Increased flyers delivered to voters
B) Increased donations to the candidate's campaign
C) Additional meet-the-candidate events scheduled
D) Endorsement from the local newspaper editorial board

Question

Quizplus · Accepted Answer

Increased donations to the candidate's campaign is a direct behavioral outcome indicating active support and engagement from the public, which can be directly influenced by an effective public relations campaign.

Jesse Hopes to Drive More Behavioral Outcomes as a Result